Goldie + Ace is a fun kids clothing brand based in Melbourne, Australia. Our vision is simple; Buy less, wear more and pass on.

Creating durable, quality clothes that spark joy.  We strive for an honest approach to producing garments that are comfortable, ethically sourced and made with exceptional craftsmanship to last and be loved.


There is a growing movement away from fast fashion, which has dominated clothing retail for over 30 years, towards a more ethical buy less, wear it more and pass it on approach. Founder Alana comes from a background of textiles, and after having her first child, noticed that for people wanting to embrace this philosophy, it could be quite costly. She launched Goldie + Ace in 2017 with Chris Kontos, from Chris Kontos Creative, and together they embarked on helping customers take a more considered approach to their kids’ clothing purchases with the bonus that it did not cost the earth. 


While the brand has evolved a lot over the last few years the main constant has been to ensure what we create is good quality and that we care for the environment in doing so. We don’t want our garments to end up as landfill, so we educate our customers to mend clothing if it gets a hole in the knee. From the fabric to the workmanship, our aim is to create garments that can withstand the test of time and are cherished along the way.  Our responsible approach is not limited to the clothing, we have a no plastics policy, use compostable mail satchels and thank you cards which can be planted to grow into flowers.


Growing up in Australia in the 80’s and 90’s, we often look back to own our childhood for inspiration. We literally pore over old photo albums and remind ourselves of what we loved wearing when we were young, lead with a few key pieces and then build the collection from there. By delving into our childhoods we have built a brand with a touch of nostalgia from a time when childhood was a lot simpler than it is now.