Founded by husband and wife team, Craig and Amy Shumway, with the goal of producing high quality, durable, and sustainable consumer goods, in 2011, Re-Think It unveiled it's Re-Play line of infant and toddler dinnerware.

Sold worldwide, the line features affordable, durable, and sustainable children's tableware in a wide range of colours, manufactured from recycled, FDA approved, food-safe plastic.

In 2018, Re-Play expanded it's product offering to include "grown-up" sizing. These exciting additions help transition Re-Play from a children's tableware company to a family tableware company.