WAYTOPLAY

Waytoplay offers fun without wires, wifi or screens. They believe in the creative force of children. With your child in the driving seat, the road segments let the imagination pave the way to adventure. There are no maps and the toy road can be expanded endlessly for a never-ending adventure.


The road segments are the tools, the children make the rules. A belief in endless, open enjoyment is what waytoplay embodies. With the various road segment shapes included in our sets, a child can build their own route, find their own way and discover a new world. Long, short, curvy or straight. With other toys or without. It’s all good.

The rich creativity and imagination in any child is best stimulated with ‘open-ended’ toys. Toys that have no set goal, target or result. No concrete problem to be solved, no points to be scored, simply to be enjoyed by doing, discovering, trying and playing. Once children discover that they themselves are free to create their own game, their imagination blossoms. We call that: pressing the ‘play’ button.